About the project
Hinyoga was envisioned as more than a yoga studio — it is an argument with the way Seoul fills a day. Every minute scheduled, every wall covered, every silence apologised for. Against this, the studio proposes a single Korean idea: 여백, yeobaek, the deliberate emptiness left in a piece of calligraphy or a hanok room — the part of a composition that carries the most meaning by holding nothing at all. The brand was named after the colour of that emptiness. 흰. White.
Working with the founders, we translated this idea into a brand built on three greens and one rice-coloured neutral, set in a humanist serif redrawn to soften every sharp terminal, paired with hangul kerned by hand to breathe at the same rhythm as Latin. Each touchpoint, from the studio's quarterly journal to the membership card slipped around a teacher's neck, was designed to take up less space than expected, and leave more behind.
Today, Hinyoga stands in a converted apartment in Seongsu-dong as the only studio in the district that refuses the vocabulary of wellness — neither the sweat-and-burn of fitness yoga nor the curated escape of retreat luxury. A practice that treats stillness as composition. An hour designed the way a calligrapher designs the blank half of the page.
The wordmark never appears uppercase. Hinyoga never raises its voice.
Dialogg was envisioned as more than a studio — it is a contemporary communication practice, a place that treats dialogue itself as the subject of design. While most agencies produce voice as output, Dialogg studies the conditions in which speaking and listening become possible: the silences before a message is spoken, the trust that lets it cross the room, the long quiet field in which a sentence decides whether to arrive at all.sdsd
Through this system, Dialogg becomes more than an identity. It stands as a practice that thinks out loud, a discipline that publishes itself one observation at a time, continuing to add to a body of work about how voices travel, fail, and occasionally land.
Through this system, Dialogg becomes more than an identity. It stands as a practice that thinks out loud, a discipline that publishes itself one observation at a time, continuing to add to a body of work about how voices travel, fail, and occasionally land.
Design
:
Art Direction
:
Graphic
:
Alex
Huy Nguyen
Jenifer